You may think of loyalty marketing as old school. Yes, it manifests itself as the usual collection of points or the reach for the platinum tier. Yes, most points are being left unused, representing a strong liability on a company’s P&L. Think again. Think better. Loyalty is fundamental to any brand’s performance, if done right. Here are some rules or tricks, which may help you step up your game.
Notes from Bits & Pretzels, Oktoberfest, and a deep-tech chat. I recently attended the ‘Bits & Pretzels’ fair in Munich, which is the perfect space where start-ups and venture capitalists mingle, drink way too much Bavarian beer (it takes place in parallel with the world-known Oktoberfest) and, this year, had the chance to listen to…
Moving from the hype of exchanging digital artworks – not all of the same, high quality, of course – to creating a tool for consumer engagement and protection. Here is a brief history of NFTs.
What’s left of the Blockchain so-called ‘revolution’? What’s left of the original spirit to change the whole world, starting from how we exchange value? Three items that stayed with us.
Reading ‘CEO Factor’ is meant to inspire all young minds to become ‘courageous captains,’ serving with continuous learning, a culture of doing and a balance between professional and personal life, embracing a holistic concept of mental and physical health. Above all, we need managers who can draw on creativity and technology to put everyone’s interest back at the center of our world. Yesterday’s CEO agenda was fundamentally lazy, i.e., based on a few indicators, all taken from a linear production model and a predictable world; in essence, it was an agenda that spoke to the brains of administrators. The agenda of tomorrow’s CEO is rich and complex. Therefore, it appeals to all their humanity and kindness.
