Long live the Indies: report from Geneva Watch Days 2024
Fifty something independents met in Geneva, between August 29th and September 2nd, 2024, to celebrate and share the love for Swiss-made watches. The founders of the diffused fair stressed their idea at the kick-off press conference. The initial fire burns stronger than ever, after five years from the first edition, so it seems: “This is a fair to share and give visibility to the artisans of watchmaking, inside the city and in sync with it. We even have many other small brands around us, piggybacking on the official buzz, and that’s totally fine. We don’t compete with other fairs and want to be a complement to them. We create a level playing field, where small watchmakers can get a fair share of the pie, in terms of trading opportunities and awareness. We create an infrastructure where everyone is free to be who they are. We have venues and times where we celebrate the ‘why’ of watches,” says one of the founding fathers.