Tag: Retail

The 10 Commandments of Retail

By francescopagano74

In their latest book, Redefining Retail: 10 Guiding Principles for a Post-Digital World (Wiley), uber-famous Prof. Philip Kotler, the father of modern marketing, and Dr. Giuseppe Stigliano, Global CEO at Spring Studios, give us their view on the future of retail business, and, as a matter of fact, of marketing per se.

Ret-AI-l: selling stuff will not be the same

By francescopagano74

What is the impact of artificial intelligence (AI), especially in its generative component, on Retail? How will this exponential technology transform the way we sell stuff, offline and online?
We just witnessed the launch of Sora, by Open AI, and the entire AI arena is changing extremely fast, every single day. It goes without saying that commerce will be impacted and augmented by AI, for good and forever. Should we call it Ret-AI-l?

Here are 7 areas where we will see AI revolutionize the way we sell anything, be it a piano, underwear or a table for two at Alain Ducasse’s Jules Verne in Paris.