The world is changing, for any patient and doctor out there. Let’s look at a standard day in a world where, somewhere in the future, the entire health industry gets revolutionized by blockchain (and the metaverse). It’s a random morning in Milan. 9 am Marco, our patient and hero, has just arrived in a known…
What’s left of the Blockchain so-called ‘revolution’? What’s left of the original spirit to change the whole world, starting from how we exchange value? Three items that stayed with us.
After Primo. Non Comandare and CEO Factor, Pierangelo Soldavini and Frank Pagano focus on one of the most important exponential technologies of today, namely the blockchain. Their investigation starts from the Metaverse, to then review NFTs, Cryptocurrencies and Decentralized Finance, Supply Chain and Marketing, trying to grasp the breaking elements brought by a world managed by the famous Web3. As in all technological revolutions, the creation of new sources of value is accompanied by ups and downs, speculations, changes of perspective and a lot of education to do, at all levels. The intent of the book is to provide an objective picture, with light and dark, and easy to understand, of the big trends we need to be aware of to prepare for the future.
In the face of the deep sense of disorientation that we feel, the even more urgent and loaded question is still the same: What are the characteristics of the leader of the future? What are the conditions that can enable the emergence of the ‘X-factor,’ that key element, essential for being a successful Ceo, for the largest number of young people? What are the conditions to stimulate the practice of this key ‘factor’ in more of the current Ceo-s?
The consumer journey, defined as the sequential experience of a Brand proposition and communication, is dead. Micro-marketing is the new reality: an expansive, concentric movement, where Brand identities are designed one micro-step at a time. I am going to exaggerate the differences between past and present, hopefully to highlight the greater power that we all have today. I am using the present tense in most parts of this piece, as I feel we have been stuck in a permanent freeze for the past thirty years.
