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Feb 19 2024
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Ret-AI-l: selling stuff will not be the same

By francescopagano74

What is the impact of artificial intelligence (AI), especially in its generative component, on Retail? How will this exponential technology transform the way we sell stuff, offline and online?
We just witnessed the launch of Sora, by Open AI, and the entire AI arena is changing extremely fast, every single day. It goes without saying that commerce will be impacted and augmented by AI, for good and forever. Should we call it Ret-AI-l?

Here are 7 areas where we will see AI revolutionize the way we sell anything, be it a piano, underwear or a table for two at Alain Ducasse’s Jules Verne in Paris.

Feb 10 2024
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The future of gaming

By francescopagano74

I recently attended Roblox’s Q4/FY 2023 earnings’ videoconference. While the numbers are all growing and, undoubtedly, massive, I still struggle with the huge bottom-line losses reported by Roblox year after year. I can’t stop to think this in my head: there is something wrong here. It made me think of Matthew Ball’s recent essay, “The Tremendous Yet Troubled State of Gaming in 2024,” which highlights the key issues of the entire gaming industry: extremely high capital intensity for games’ production, underdevelopment of monetization through advertising, lackluster ‘real’ growth, no space for indies to break through, lack of true diversity of content.

Jan 25 2024
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The ten rules of loyalty marketing you did not know you needed.

By francescopagano74

You may think of loyalty marketing as old school. Yes, it manifests itself as the usual collection of points or the reach for the platinum tier. Yes, most points are being left unused, representing a strong liability on a company’s P&L. Think again. Think better. Loyalty is fundamental to any brand’s performance, if done right. Here are some rules or tricks, which may help you step up your game.

Jan 14 2024
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The liquidity game

By francescopagano74

Ilaria Carli, IP Lawyer, RPLT Luca Egitto, IP & Technology Lawyer, RPLT Frank Pagano, Senior Partner, Jakala In tech we trust This is not another hagiographic piece on artificial intelligence (AI) and the infamous blockchains. However, these exponential technologies will change the way we trade, interact, love, and live our lives, more than we dare…