I recently attended the teaser soirée of Geneva Watch Days done in Zurich for 24 hours, as a prep gig for the true ‘fair’ of the Swiss Watches’ Independents, which will take place at the end of August in Geneva. In an era of bloated tech & corporate presentation, where all innovations need to be global, trans-humanistic and almost taste like sci-fi, with Wall Street and Venture Capital fighting over the latest trick, which will smash our world, and with speculation minting new billionaires at every funding round and newness review, it is so refreshing to attend a gathering of indies, who want to share their love for watches with press, collectors and selected trade partners in an intimate venue, so not-tech heavy. It’s so good to see humans celebrating other humans and their human craft, inside a city, a real community and in sync with it, while discussing organic growth (read: small, measurable), as everyone’s plan is to be there in hundreds of years and to create pieces, which will travel through time, becoming families’ legacy and personal vectors of memories and emotions.
