Twinning luxury
The idea of a digital twin (or, passport,) fits very well with scarcity. As humans, we have always admired the fine craft of a maestro, like a watchmaker, a jeweler and a leather artisan, let alone the creative hand of a couturier. And, yet, gray and counterfeit products infest our marketplaces, with no elasticity to global crises or shocks. Plus, we don’t really know where all the components of an accessory are sourced, and if that happens ethically. If we are buying something unique, can we get access to its supply chain and receive firm confirmation of compliance and excellence, as a default feature for what is probably the purchase of a lifetime, like an engagement ring? It’s time technology came to the rescue, to save artists, as well as consumers, chasing their dream of exclusivity.
