Category: Uncategorized

Home » Uncategorized » Page 5
Feb 19 2024
Off

Ret-AI-l: selling stuff will not be the same

By francescopagano74

What is the impact of artificial intelligence (AI), especially in its generative component, on Retail? How will this exponential technology transform the way we sell stuff, offline and online?
We just witnessed the launch of Sora, by Open AI, and the entire AI arena is changing extremely fast, every single day. It goes without saying that commerce will be impacted and augmented by AI, for good and forever. Should we call it Ret-AI-l?

Here are 7 areas where we will see AI revolutionize the way we sell anything, be it a piano, underwear or a table for two at Alain Ducasse’s Jules Verne in Paris.

Feb 10 2024
Off

The future of gaming

By francescopagano74

I recently attended Roblox’s Q4/FY 2023 earnings’ videoconference. While the numbers are all growing and, undoubtedly, massive, I still struggle with the huge bottom-line losses reported by Roblox year after year. I can’t stop to think this in my head: there is something wrong here. It made me think of Matthew Ball’s recent essay, “The Tremendous Yet Troubled State of Gaming in 2024,” which highlights the key issues of the entire gaming industry: extremely high capital intensity for games’ production, underdevelopment of monetization through advertising, lackluster ‘real’ growth, no space for indies to break through, lack of true diversity of content.

Jan 25 2024
Off

The ten rules of loyalty marketing you did not know you needed.

By francescopagano74

You may think of loyalty marketing as old school. Yes, it manifests itself as the usual collection of points or the reach for the platinum tier. Yes, most points are being left unused, representing a strong liability on a company’s P&L. Think again. Think better. Loyalty is fundamental to any brand’s performance, if done right. Here are some rules or tricks, which may help you step up your game.

Dec 19 2023
Off

This life is a chain

By francescopagano74

What blockchain does really well is create efficiency and transparency in our supply chains and production chains, or as they say in English, in the supply chain. The following example is taken from a true story, as they say in the movies. The ship with the cargo of precious stones and metals, for next year’s…