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Oct 10 2022
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A human CEO, who knows how to value the ‘us’ vs. the ‘I’

By francescopagano74

Reading ‘CEO Factor’ is meant to inspire all young minds to become ‘courageous captains,’ serving with continuous learning, a culture of doing and a balance between professional and personal life, embracing a holistic concept of mental and physical health. Above all, we need managers who can draw on creativity and technology to put everyone’s interest back at the center of our world. Yesterday’s CEO agenda was fundamentally lazy, i.e., based on a few indicators, all taken from a linear production model and a predictable world; in essence, it was an agenda that spoke to the brains of administrators. The agenda of tomorrow’s CEO is rich and complex. Therefore, it appeals to all their humanity and kindness.

Oct 08 2022
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The ‘We’​ comes before the ‘I’​. Looking for the ‘CEO Factor’​

By francescopagano74

In the face of the deep sense of disorientation that we feel, the even more urgent and loaded question is still the same: What are the characteristics of the leader of the future? What are the conditions that can enable the emergence of the ‘X-factor,’ that key element, essential for being a successful Ceo, for the largest number of young people? What are the conditions to stimulate the practice of this key ‘factor’ in more of the current Ceo-s?

Oct 08 2022
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The Death of The Consumer Journey and The Rise of Micro-Marketing

By francescopagano74

The consumer journey, defined as the sequential experience of a Brand proposition and communication, is dead. Micro-marketing is the new reality: an expansive, concentric movement, where Brand identities are designed one micro-step at a time. I am going to exaggerate the differences between past and present, hopefully to highlight the greater power that we all have today. I am using the present tense in most parts of this piece, as I feel we have been stuck in a permanent freeze for the past thirty years.

Oct 02 2022
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The Inverted Funnel: How Blockchains Will Shake Up the Traditional Consumer Funnel

By francescopagano74

The use of blockchains will become mainstream in a few years from now, so say consultancies and pundits, who look at penetration curves across the globe1. Crypto is on the rise and powerhouses like Starbucks and Nike are merging blockchain into the fabric of business, reinventing the dialogue with their fans. In this short piece, we double click on how the efficiencies, tracking and reconciliation capabilities of blockchains will revolutionize the famous 4 P model2. We will do that with a slightly activist tone. The future scenarios are, indeed and on purpose, exaggerated, to highlight the disruption vs. today’s status quo.

How is the world of marketing looking like five to ten years from now? We will go from product to meta-product dominance; from standardized pricing to personalized and dynamic fees; from property exchange to rent and fluid trading between brands-to-fans-to-fans; and, from storytelling to the co-creation of social capital, in a user and brand mutually interested narrative. The Marketing mix will not be the same: it will be turned upside down.