In their latest book, Redefining Retail: 10 Guiding Principles for a Post-Digital World (Wiley), uber-famous Prof. Philip Kotler, the father of modern marketing, and Dr. Giuseppe Stigliano, Global CEO at Spring Studios, give us their view on the future of retail business, and, as a matter of fact, of marketing per se.
Everyone says that the AI revolution is only at its beginning, and it will quickly become an integral part of our daily personal and professional lives. AI – a machine, so to speak – will change the way we hire, manage, nurture, lead and probably fire or retire our employees, even though that may sound a bit paradoxical.
Welcome to the mid-1950s. Songs like ‘Hoochie Coochie Man’ and ‘Mannish Boy’ are the birth certificate of rock & roll, according to all experts. It’s a mix, never heard before, of the first electronic sounds with suburban slang. It is the genius of Leonard Cohen and Chess Record that bring together young composers, musicians, and singers, like the great Muddy Waters, to create a new genre, with its own code, language, and sound, all of that amplified by the advent of electronic instruments, which accelerate the ‘blues’ and celebrate the culture of people at the margin of postwar American society, namely blacks and minorities. The guitar chords of Muddy Waters will become iconic. His language will become true heritage of all humanity: words like mojo, rolling stone, and even the word ‘rock & roll’ itself.
I recently interviewed Riccardo Valentini, Professor of Forest Ecology at the University of Tuscia (Italy), and 2007 Peace Nobel prize recipient (with the IPCC), about the climate crisis. 2024 is shaping up to be one of the warmest years on record. Earth Day is approaching fast (April).
Here is what he had to say: we should move now!
If you have a spare weekend and want some spicy reading, go through some of the published and detailed reports of complaints, filed with the FDA, which relate to cases of mishandling, negligence, and evident protocol breach during the Covid-19 clinical trials of one known pharma conglomerate in the USA. Spoiler alert: it is frightening.
I invite you to resist the temptation of despair and recommend that you double click on what could be a clear example of where blockchain can revolutionize the health business, for good.
