Frank Pagano. Advisor & Author.
Accomplished and growth-focused Senior Leader, with extensive international experience in directing all aspects of marketing, sales and business development. Proven track record of achievements in end-to-end marketing, by driving overall brand strategies, launching new product development and creating world-class, integrated communication plans. Successful leadership of large, international direct and indirect teams.
Consultancy. Content Creation. Training & Coaching.
It is a capital mistake to theorize before one has data - Sherlock Holmes.
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Given the relevance of the intersection between health and tech, we decided to speak to Enrico Perfler, Founder at 1 MED, a company born in 2014 and based in Switzerland. Perfler is a serial entrepreneur and a former university professor, who decided to create a different Contract Research Organization (CRO), with a focus on medical devices and now pharmaceuticals. “Our approach wants to be proactive, and it is based on deep tech and a world-class knowledge of global regulations, across the EU and the US. We are a SME, with 150 employees, double digit growth in yearly revenues and we are focused on innovation for big pharma and health-tech scaleups,” says Perfler. The goal of 1 MED is to make pharma supply chains more efficient.
The idea of a digital twin (or, passport,) fits very well with scarcity. As humans, we have always admired the fine craft of a maestro, like a watchmaker, a jeweler and a leather artisan, let alone the creative hand of a couturier. And, yet, gray and counterfeit products infest our marketplaces, with no elasticity to global crises or shocks. Plus, we don’t really know where all the components of an accessory are sourced, and if that happens ethically. If we are buying something unique, can we get access to its supply chain and receive firm confirmation of compliance and excellence, as a default feature for what is probably the purchase of a lifetime, like an engagement ring? It’s time technology came to the rescue, to save artists, as well as consumers, chasing their dream of exclusivity.
Pooling, cleaning and making sense of data will make us healthier and will give us longevity. Above all, exponential technologies will broaden access to healthcare, progressively including the entire world population, thanks to new capabilities and dramatically lower costs. The advantages of tech need to be assessed from the margin of the empire, indeed, namely by how much new tools are able to liberate those living at the periphery of society. Their data is valuable, and their markets can be unlocked, at least technologically, as we saw in the previous section. There is another immense industry, which will be disrupted by a Total Marketing approach, and that’s the field of education.
